Archive for the ‘Uncategorized’ Category:

6 tips on how to optimize your website for mobile users…

Today’s marketplace is becoming more and more mobile, as stats suggest that nearly fifty percent of commerce is completed via a mobile device. What does that mean for you and your business? It’s time to optimize your website and make it mobile friendly.

The key term you need to remember is mobile. Mobile visitors are looking for a streamlined version of your site. They do not want to see a lot of useless information like staff bios and mission statements. Their goal is to get in, get the information they need, and get out.

Here are a few things to consider when designing your website for mobile devices…

1. Keep it Simple

Simplify your sight. Then simplify it again. Then again. Your goal here is to strip out as much useless information as possible. Put yourself in the shoes of your target customer. What are they looking to accomplish?

You only have so much real estate to work with, so it’s essential that you provide visitors the information they want as concisely as possible. Drive the sales process by keeping your mobile site succinct and straightforward.

2. Branding

Optimizing your site for mobile web pages doesn’t mean it ceases to be your site. Find clever ways to incorporate your branding into your mobile site. Remember, this is still a brand touchpoint, so you want to be sure to promote and reflect your brand.

Use similar themes and colors across your platforms to provide a consistent experience for your customers. You want them to have a similar experience on the mobile site, as they would have on your standard site

3. Avoid Text Entry

While there is some business that will not be able to get away from this no matter how much they try, you’ll want your site to avoid requiring customers to enter data. Instead, try using checklists, dropdowns, or pre-populated menus.

4. Scroll on Through

Try to avoid implementing ‘pinch and zoom’ sites, as most users become frustrated with the experience this provides. Instead, focus on offering a smooth and pleasant scrolling experience, with a standard menu, and plenty of space between buttons. When creating your mobile site, keep in mind that visitors will be using their fingers, instead of a mouse pointer.

5. Scale it Down

You’ve dedicated days and weeks to create an impeccable experience for your users on your standard website. The UI is beautiful, and the site is flawless. The only problem is that it doesn’t scale to mobile.

Remember that people will view your site on smaller screens, and since most users will see it on a smartphone, both landscape and portrait mode are important. With nearly five hundred different screen sizes, you’ll want to come up with a mobile-optimized landing page.

6. Easy Interaction

This one we touched on briefly, but it should go without saying that your users want to be able to interact with your mobile site without a lot of hassle. With that in mind, consider some of the actions that can make for a better mobile experience..

You can include links to things like Facebook, Twitter, Instagram, maps, email, LinkedIn, and a multitude of other areas. Make it easy for your customers to find and connect with you.

Remember that you want to provide a seamless, simple, easy to use experience for your customers. Make sure your page is optimized for web usage and does not lead users to a blank loading page or an inconsistent site.

Develop a mobile strategy, put it into place and optimize your website for mobile users. DFY’s lead generation system can help.

Q & A…

Q: I want to change the way I earn my income so I can work less, and still make all the money I’ll ever need??

A: Change your environment.

It’s super easy to dismiss this KEY success factor to reach any goal you want.

It makes sense when we think about something like losing weight and getting ourselves fit, doesn’t it?

But it doesn’t always, when it comes to things like earning more income.

So…

For example:

If you hang around people that could care less about their bodies and their health…

Their bad habits will quickly rub off on you as a natural side-effect.

They’ll also begin to “feed” you negative thoughts.

“It doesn’t matter what you eat! We’ll all eventually die from something, eat what you want, enjoy life!”

“Dude, chocolate taste better than kale, have a Reese’s cup or three.”

Pretty soon?

You’re off the healthier, happier, more fit and energetic you, bandwagon.

But, hang around people that support your goals?

Personal trainers, cross-fitters, people that love eating and cooking healthier foods and so forth…

A friend you’ll meet each morning for a walk, workout or jog?

And you’ll be much more likely to stick to your plan, without much willpower being required.

Make sense?

Seth Godin puts it this way:

“Who you hang out with determines what you dream about and what you collide with.
And the collisions and the dreams lead to your changes.
And the changes are what you become.
Change the outcome by changing your circle.”

Brilliant insight, isn’t it?

Same thing applies to income, AND living the type of lifestyle you want.

Not everyone in our circle “gets” what we want to do. It’s not normal.

It’s not the typical 9-5 grind.

So, environment and support? It’s everything!

It will be a critical key to your success.

Still not sure if you want to work with me or not?

This is one of the best pieces of the pie… (Besides the big ticket commissions of up to $10K!)

*You’ll have a coach in your corner.

*You’ll be in private FB communities of like-minded souls.

*And you’ll have the opportunity to be in life-changing environments, at various masterminds and events throughout the year.

I don’t know, something just changes when you’re at a beach in Costa Rica sipping on a good “drink”,

And there’s millionaires, and people either living the type of lifestyle you want, or, they are LIKE-MINDED and share the same goals you have.

…All there to support and help each other. To help you.

It just changes something in you.

(Did you know Matt has two resorts? So we can meet, upgrade our skills, our lives, and our incomes together?)

Again, don’t dismiss this, please?

We see how it works in fitness and other areas.

It’s no different here.

Change your environment.
Change your life.

You can start here, and get all the support and change of environment you’ll need to increase your income and live the lifestyle of your dreams…

There may be a FREE live internet marketing event coming to your area SOON! Click here to check the upcoming schedule and register NOW to reserve your seats! HURRY! This is a time sensitive offer and space is limited! So go ahead and REGISTER today!

7 tips for marketing on Instagram…

Instagram, once the red-headed stepchild of the social media world, has now turned into a runaway beer truck, exceeding 700 million users in early 2017. Businesses are now adopting the social media platform as a primary method of generating revenue. Today, Instagram boasts over 1 million advertisers.

So if everyone else is on Instagram, why isn’t your business? Not leveraging Instagram is a lost opportunity, and should be remedied immediately! The potential Instagram provides from a marketing perspective is enormous! So let’s get started.

Here are a few tips on marketing and gaining a following:

1. Use Those #hashtags

Hashtags are everywhere. You can use them with Pinterest, Twitter, and yes, even Instagram. Since you can leverage hashtags across several different platforms, they’re a great way to drive traffic to your brand. Develop a campaign with a clever and unique hashtag, create great and engaging content around it, and watch your traffic grow.

2. Relate While Staying Relevant

Your target audience should always be on your mind. Not necessarily at the forefront, but somewhere in there. For Instagram, the question you need to ask is, ‘Why is my ideal customer on Instagram?’ Find creative and fun ways to stay relevant to your product, while relating to your client base.

3. Promote

This one should be a no-brainer, but promote your Instagram channel with the same efforts you put behind your other social media networks. Add an Instagram icon to your web page or product pages, run campaigns, and use those hashtags! Build up an enticing and exciting brand, then promote the heck out of it.

4. Connect with Followers

Building your customer base is essential, as is using those hashtags (seriously, use them!), but you don’t want to disregard the followers you already have. Like comments, reply to posts, and even follow those that follow you. That last one is a powerful tool to make your followers feel special. Imagine how excited you would be if your favorite brand or celebrity followed you on social media. If you want others to engage and interact with your posts, then it stands to reason that they expect the same. The more active you are, the more exposure and publicity you’ll gain.

5. Find Inspiration

Great artists steal. That doesn’t mean it’s okay to plagiarize or outright copy content posted on another Instagram account. It means you find inspiration in what others are sharing. Follow great brands that post incredible content and repost with a credit to the original poster, or use it by giving it your creative flavor.

6. Use Instagram’s Tools

Instagram offers many tools that allow you to track performance, be notified of changes and adorn your photos. It’s important that you know how to use them all.

Familiarize yourself with all of the filters, editing tools, and special effects. If you’re a sole owner, seek out opinions before posting. Find creative ways to manipulate your photos to provide a visually compelling product.

Use the business tools Instagram provides. You have access to a lot of information, including impressions, clicks, views, and reach. The tools provided allow for a granular look at all the stats surrounding your account.

7. Beauty is Everywhere

Determine how your company sees the world, then find a way to make it meaningful to others. Use your account to share your vision and creativity. Begin a hashtag campaign and let your followers do the work by posting photos they capture.

Hopefully, these tips offer insight into ways to start marketing more effectively with Instagram. Don’t just settle for surface level opportunities, dig deeper and find meaningful and substantial content. Relate to your followers and show them why they should use you. Show, don’t tell.

For additional help, you can check out DFY’s lead generation system.

How to market with Periscope…

Periscope is a great tool to use to grow your customer base and business. Even though the application interconnects with Twitter, it provides innovative ways to connect with potential customers and followers.

Live streaming is slowly becoming a player in the social media market, and while it hasn’t experienced the explosion  Instagram and other social media platforms have, it has shown steady incremental increases.

Let’s discuss some of the ways your company can use live streaming for marketing purposes.

Unveiling New Products

When it comes to unveiling new products, there are many options from which to choose. You can do a live product release with a clever unboxing. Another option would be to talk about key points and features of your product.

You could also do a reveal with a beta or prototype device, providing a firsthand peek at your newest offering. Answer questions and interact with your customers to show them you’re connected and engaged with them.

Go Behind the Scenes

Another way to connect with followers is to take them on a trip behind the scenes. Whether it’s a quick tour of your personal life, or a sneak peek into what goes on behind the curtain, followers are always eager to know more.

A great way to kick off a behind the scenes tour is with a quick Q&A session. Letting followers ask the questions they’ve always wanted answered allows you to engage with them. You can also provide immediate insights into upcoming items and request feedback for them.

Real-Time Customer Support

Periscope is a fantastic tool to leverage a customer support strategy. Use this media platform to change the way your customers view their support experience. One key feature to focus on is the ability for Periscope to record content. This allows your customers to play a video back at a later time, which is extremely helpful when correcting an issue takes multiple steps.

Brand Decisions

To boost customer loyalty, let them have a decision in the development or design of your product. Including followers in the decision-making is a great way to make them feel invested in your products.

Involve followers by allowing them to vote on a particular feature, or start a brainstorming session around a new product. By being a part of the creation process, customers are more likely to turn to you for other options for their future needs.

Create Tutorials

In addition to live-streaming new products and services, or going behind the scenes, you can use Periscope to offer a real-time tutorial or training session. When you teach someone something for free, you are viewed as an expert in your field and gain instant credibility.

This has a twofold impact. First, you’re showing that you know your industry, which will create more follows and brand loyalty. Second, you’re showing what it’s like to work with you and your business, which will result in inquiries from other clients or companies.

Live Events

We’ve mentioned that you can use Periscope to live stream product launches and released, but you can also use it to showcase live events. This can be something as simple as an impromptu question and answer session, or a planned panel discussion with industry leaders.

When used correctly, Periscope is a useful tool for driving both customer growth and consumer loyalty. But don’t just stick with what you’ve seen or heard. Find new and innovative ways for Periscope to work for you and your business.

Periscope isn’t as popular as Facebook, Twitter or Instagram…yet. This is your opportunity to create unique and different content for your customers. Pioneer new relationships with your followers and show them something they’ve never seen before.

Check out DFY’s lead generation system for additional tools.

How to make extra money and still feel good…

Would you like to earn some extra money online, and still feel good inside?
You can earn A LOT of income online. But, a lot of our success and happiness boils down to our “true motives” behind it all.
The truth is, obviously, making a nice income and providing well for ourselves and our families IS important.
Yet, it can’t be all about that.
Here’s the thing…
The more we help others and give them value…the more we’ll earn as a “natural” side-effect.
Just like a GREAT actor’s focus is to put on a great performance, not on earning millions and millions of dollars from his JOB.
If his focus does become about the money and not the audience, he quickly becomes a b-flick, mediocre actor.
And that’s the missing piece for many…
People can see straight through folks where it’s all about the money.
Their internal “b.s.” detector goes off in full force.
And, it’s just not a fun, fulfilling way to do business, is it?
Just remember…
Care A LOT.
Wise is the old saying, “People don’t care how much you know until they know how much you care.”
Just coming from the heart here.
One thing that can help is truly believing that what you have to offer is helpful!
That’s why I have no problem always recommending…

This step by step, 21 step system
Because, I’ve just seen time and time again what getting a large commission check can do for someone’s life.
Maybe getting a commission check, regularly, would be impactful for your life too?

Like it has for mine.

There may be a FREE live internet marketing event coming to your area SOON! Click here to check the upcoming schedule and register NOW to reserve your seats! HURRY! This is a time sensitive offer and space is limited! So go ahead and REGISTER today!

Managing your list with Mailchimp…

The foundation of every great marketing campaign is a clean, reliable list of contacts who are engaged and have permitted you to contact them. MailChimp allows you to store and manage these lists and gives you the tools you need to grow your audience.

You can create as many lists as you want, but the easiest way to maintain the information is to create one list and then use segments and groups to keep them organized based on the criteria you choose.

Managing Lists

Each contact you enter into MailChimp has their own profile containing social data, location, history, and other information that may be useful for segmenting or targeting. Maintaining one manageable list of all of your contacts is far more accessible than creating multiple lists based on specific criteria because people are continually changing and evolving. Your list will do the same as your contacts become more familiar with your product, grow their own business, or create a history of using your product.

MailChimp provides list performance metrics as well, and maintaining one list allows you performance metrics across all of your contacts, regardless of segmentation, so that you can easily see at a glance subscriber activity, click rate, open rate, growth, and campaign performance.

Segments

MailChimp’s segmentation tools allow you to create targeted campaigns based on a number of factors, including interest, location, demographic information, activity, purchase history, and more. By doing this, you increase the relevance of your emails and drastically improve your open and click rates.

MailChimp allows for three different kinds of segments: auto-update, static, and pre-built.

Auto-update lists automatically update as new users meet the criteria you’ve selected for the list.

A static segment contains users that met a certain quality at the time you created the list. It does not auto update or move users in and out of the list based on whether they meet that criteria today.

Pre-built lists allow you to automatically generate a list based on information you select in advance. MailChimp will move subscribers in and out of the list as they meet or no longer meet the criteria, enabling you to target these customers with just one click.

Groups

You can also set up groups to categorize people by their interests or preferences. For example, if you own a software as a service company, and you have a list of customers who have requested specific feature updates, you can categorize them as such, and then update them as these things become available at the click of a button, without having to remember which customers requested which features.

Sign Up Forms

Sign up forms help to improve your target marketing by allowing potential subscribers to opt-in and easily enter their information and preferences from a number of devices. Automating the signup process gives you more time to create your campaigns while it works to build your lists with the appropriate subscribers.

MailChimp will also allow you to set up Facebook Custom Audiences, letting you target your MailChimp subscribers with Facebook ads that are relevant to them. The Facebook Custom Audiences feature syncs directly with your MailChimp lists and is available to any business advertising on Facebook.

Automate Your Marketing

With all of these features at your disposal, MailChimp is the perfect way to build and grow your email marketing campaign. It’s easy to use, dynamic when you need it to be and allows for customization that other platforms don’t. You’ll find managing your lists fast and straightforward, and it will give you more time to focus on the content of your campaigns rather than who you’re sending them to.

For more information, check out DFY’s lead generation system.

You got this…

Procrastinating? Doubting yourself? It is all a part of this glorious thing called life.

It can be all too easy to take successful people of their craft, and hold them up high on a sparkly, bedazzled pedestal.

Such as actors, star athletes, millionaires and billionaires, famous musicians and so forth.

We may begin to think they have superpowers, or luck that WE don’t possess.

Nor ever will.

Yet, here’s the glaring reality I’ve come to realize lately…

These folks…

Odd as it may seem.

They are just. like. us.

They’re procrastinators.
They’re depressed souls.
They’re busy as bees.
They’re sick.

They’re dealing with “stuff.”

Their life is messy too.

The difference is?

They accomplish big goals DESPITE these things.

They’ve realized:

WHAT you do, is more important than HOW you do it.

Like chasing your dreams and achieving them, even though you may be dealing with every challenge under the sun, and are far, far from perfect.

So…

I’m not sure where you are at?

But I take it you’re just like the rest of us.

Take heart.

All the “big wigs” are just like the rest of us too.

Whatever worthwhile goals you may be chasing right now?

Moms, students, retirees, “procrastinators” and super busy people alike.

You got this!

I know you do!

There may be a FREE live internet marketing event coming to your area SOON! Click here to check the upcoming schedule and register NOW to reserve your seats! HURRY! This is a time sensitive offer and space is limited! So go ahead and REGISTER today!

How to market using an Instagram photo contest…

An Instagram photo contest is a great way to promote your business while having some fun. A photo contest can lead to new followers while your company is giving back to the Instagram community.

But running an Instagram photo contest isn’t always easy, and can be a bit confusing. Here is a short guide on getting the most out of a photo contest, should you choose to do so.

Target Your Market

Define your target market before kicking off your photo contest. A contest for families who enjoy camping is going to look a lot different than couples who look for new and exciting places to visit in the city. Determine who you intend to engage with, and gear your contest toward them.

Team Up

Finding a partner for your Instagram photo contest can be a benefit for both businesses. Not only can you gain more followers through this method, but you’ll also receive additional exposure. Most of these types of partnerships require participants to be followers of both accounts before they can enter. Keep things simple though. There’s no need to team up with more than one business per contest.

Avoid Confusion

Make sure your rules for entering and participating in your photo contest are clear and concise. Include an ending date and time, and offer step-by-step instructions for participants, including limitations on number of entries.

Call to Action

Provide your followers a clear call to action, so that they are fully aware of the necessary steps required to enter the contest. The primary purpose of your photo contest is to gain followers or increase your exposure (but make sure you have fun too!). The two most common ways to go about doing this is to have contestants tag a friend or post a picture.

Tag a Friend – For this type of call to action, have participants tag a friend to enter the contest. When the friend sees your post and competition, they will join and tag more friends.

Post a Photo – Contestants with this type of call to action post a photo and use a specific hashtag to enter. This will allow you to track the entries, and pick a winner when the time comes.

Keep an Eye on Submissions

This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using one of the many tools available for just such an occasion. Decide beforehand how you plan on following your contest, so you’re not scrambling to decide while submissions are rolling in.

Declare a Winner

When your contest comes to a close, it’s time to pick a winner. Some contests use a poll, while others may use a group of judges. No matter what method you choose, select a winner and notify them through Instagram.

Promote the winner on your Instagram page, but don’t forget to give credit where credit is due. Cross-promote on other platforms. Announce the results on your Twitter, Facebook, and web pages as well.

Repeat as Needed

Running an Instagram photo contest doesn’t have to be a one-time occurrence. You can have a weekly or monthly contest. Explore your options, find what works best for your company and adjust as needed. Discover a way to build habits with your followers while creating momentum with your contests.

Instagram photo contests are an excellent opportunity to have fun with the platform while building up a following. Be creative and engaging with your contests to have the most success. Not only will you expand your audience, but you’ll also have fresh content that may inspire your next photo contest. For more tips, check out DFY’s lead generation system.

A Tesla or a Honda?

Getting big ticket commissions does not have to be any harder than this.

I know sometimes I talk about some pretty big numbers…

…$1,250

…$3,300

…$5,500

Even $10K commissions and higher.

And you may be thinking, “It’s going to be ten times harder for me to sell a big ticket item like that, over selling something for under $97.”

I get it.

Seems logical to think that way.

However, does it take any more effort to sell a $100K Tesla over a $20K Honda?

No, not at all.

You’re simply selling to another piece of the marketplace, with different needs, wants, and desires.

And so, we must try not to sell from “our” viewpoints and wants, right? And often, that’s exactly what people do.

Further…

As you’re going through the 21 step modules, you’ll see how this all comes together, and will likely be much EASIER on your part to get big commissions, not harder.

This is because the system and the business you’ve partnered up with handles all of the selling and fulfillment
FOR YOU.

Your “job” is mostly one thing… 

The rest is handled for you. Just like a guy selling a Tesla doesn’t have to build the car, do the checkups, and give the oil changes, etc.

You’ll also have one task, that you can do in about 1hr a day. And it can result in up to $10K commissions being deposited into your accounts.

Would that be nice?

You can try it out right now, risk-free.

OK, I’ll try it out risk-free!

There may be a FREE live internet marketing event coming to your area SOON! Click here to check the upcoming schedule and register NOW to reserve your seats! HURRY! This is a time sensitive offer and space is limited! So go ahead and REGISTER today!

How to build trust with social media…

One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium sized businesses, since the amount of trust between business and follower will only serve to build customer loyalty.

Trust is essential to building your brand, and even the best marketers in the world won’t be able to sell a product without first establishing trust with their customer base. They must create stories that offer a connection with their consumers.

But how do you go about building that trust?

 Use Your Content

Using content is the most reliable method you have for developing trust with followers. Creating insightful, meaningful content that will provoke emotion and establish a connect with your consumers.

 Next, convert the data into graphical form

For this, you should invest in professional graphic design. There are some designers and websites that focus entirely on infographics. Look through a few portfolios and choose a designer who makes attractive-looking, useful infographics. Keep in mind that there are many ways to represent data outside of attractive pie-charts and graphs.

Turn your data over to your designer to be converted into an infographic. Make sure that your website is incorporated into the design. You’ll want to use the infographic for back-linking purposes.

Transparency

Followers want to see that you are a real, live person, not a faceless brand with which they’re doing business. They want to see your thoughts and your suggestions and learn more about you as a person. Consumers care less about the money and more about the relationship.

Take the time to develop and nurture the relationship you have with your consumer base. Show them the real you, and how you arrived at your current destination.

Pictures

Pictures are powerful. Consider the previous point and be sure to post pictures of your daily life. Followers want to see the real, unfiltered life you live. Share your daily routine with your consumers, on a regular basis so that they know who you are and what you’re doing.

Mind Your Manners

Being polite and courteous goes a long way. Even though we may not give these words a second thought, the person we offer them to will remember them. When someone shares your post, make sure you thank them. If you need something from someone, make sure you ask them with a please.

Accept Criticism

The harsh reality is that you and your business are going to be criticized. It comes with the territory of being truthful. Respond positively to critique. Allow it to be an opportunity for learning and growth. Don’t be afraid to stand up for what you believe, but have an open mind that you might be in the wrong. Followers will notice how you respond.

Have Fun

This is social media after all, isn’t it? You’re connecting with thousands (if not more) of people from around the world in an instant, something never before possible in the history of our species. We have information about anything available at our fingertips. Enjoy what you’re doing. Have fun with it!

Be Adventurous

Don’t be afraid to try something new or unique when it comes to your social media accounts. It may not work, but followers will see that you’re willing to take a chance on something innovative. Sure you might fall flat on your face, but there’s also the possibility that you’ll succeed.

Be Responsive and Respectful

Responding to comments on posts isn’t always the easiest thing to do. Some people simply want to watch the world burn. Be respectful to everyone. Sometimes it’s not the easiest thing to do, but it is the right thing. And as mentioned previously, followers and customers will see how you react, and the correct response now may lead to additional business in the future.

Trust is something you earn, not something that’s given. Your followers put their trust in you because they see the real you and the way you handle everyday life. Use the trust and loyalty others have in you to develop relationships and provide your customers a great experience. For more information, you can check out DFY’s lead generation system.