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Setting up a six figure website…

The amount of money you could potentially make online is astronomical.  Plenty of people have quit their full time jobs because they managed to set up a system that makes more money than they thought possible.  With millions of dollars being spent online every day, it’s never been easier to capture a piece of that action.

Every successful website is like a puzzle.  It has a few very important pieces which all combine to create something profitable.  While there is a lot to consider, these few tips will help ensure your website has everything it needs to start earning six figures or more a year.

The Website

The most obvious element is the website.  This will be your business—it’s your branding and it’s where your customers go.  A good website, however, needs to do more than simply sell products.  It has to be informative, entertaining, and well-respected.  This will help it get more visitors.

Visitors are the key to earning money online.  If you want to make thousands of sales then you’ll need thousands of eager customers.  Remember that they aren’t only coming to your site to spend money.  They’ll need a reason to visit your site and click on products.  Focusing on creating a website that is interesting to real visitors is easily the most important secret to a six-figure site.

Products

Once you have a website and a stream of visitors, you’ll need something to sell to them.  People aren’t going to hand over their hard-earned money simply because they like your site.  You need to give them something they’ll want.  This means you need to find high quality products that are relevant to your niche.

There are a number of different products you can sell to your visitors.  Information is always popular so books and videos can be a great idea.  Programs designed to make someone’s life easier are also a great way to go.  In addition to these, you can offer something that improves whatever it is your visitors do such as a service that automates mundane tasks.

A sales funnel

No matter how good a product might be, it will never sell itself.  You’ll always need to give it a little push.  This is done with a sales funnel.  It’s a system that is designed to draw people in, weed out those who won’t spend any money, and then encourage the remaining people to place an order.

There is a science to creating an effective sales funnel.  It can be difficult to find the right balance between qualifying leads and getting people to click on the Buy Now button.  This is, in fact, where so many strategies fall apart.  Without a good sales process, you’ll never make any money.

All of this takes quite a bit of work.  If it was really easy, then everyone would be doing it.  The truth is that you need to find a loophole, a way around all of this work, time, and money.  That’s why I offer insider access to the most effective sales funnels and best-selling products in the home business niche today.

Are you advertising or engaging?

The traditional view of advertising is a bit of a one-way street.  You create a marketing strategy that is designed to deliver a particular message to your target audience.  This can be used to tell customers how your product is better than others, how it’s more affordable, or how it’s different than anything they’ve seen before.

The problem with all of this is not what it does, but how it does it.  The internet has changed society in countless ways.  One of the most relevant to marketing is that people now expect some sort of interaction.  Your audience wants to do more than just read something, they want to discuss it…with you, even!

Learning to market in a way that engages your audience will increase the effectiveness of everything you do.  Let’s take a look at a few common engagement strategies and how they benefit marketers.

Discussions

Nearly every website will have a comments section.  Visitors stop by to read an article and then stick around to discuss it.  The same is true on social media sites such as Facebook.  This sort of engagement is so popular, in fact, that websites such as Reddit are designed to do nothing else but host these kinds of discussions.

Encouraging discussion benefits marketers by creating buzz.  Something that gets talked about is something that gets a lot of attention—and people remember it.  Since people love sharing their opinions, this is a great way to engage your audience.

Sharing

Sharing is another way that marketing can engage an audience.  When you post something of real value—be it an article, video, or podcast—people will often want to share it.  Modern websites make it easy to click a button and share the information across a variety of different platforms.

This is wonderful for marketers because it gets other people to spread the word.  Advertising space is generally a bit expensive, but this is some of the best free promotion around.  Make sure all of your best material is easy to share.

Contests

Contests have long been a useful marketing tool but the rise of the internet has made them more powerful than ever.  Old contests had applicants sending something in and it stopped there.  Web-based contests can elicit far more interaction which can result in greater market engagement.

These are great for marketers because they can create a large commotion while only needing to offer one main prize.  This prize can be a high-value item and the desire to win it will instill a desire to own it in all the contest applicants.  Those who don’t win will be more likely to spend money to achieve the same satisfaction.

How to do it

Engaging your audience is an art form.  It requires a bit of skill and experience.  The best way to figure out what to do is to research effective and engaging campaigns created by other people.  Take note of what they did correctly.  Try to determine the key factors that made the campaign so successful.

Then try it yourself! Over time, you’ll see how well it works, make changes, and tweak and test it until you’re making money consistently.

This does, of course, take a lot of time and there is no guarantee you will implement the ideas correctly.  Since the whole purpose of engagement is building a list of qualified leads, you can skip over all this work by taking advantage of my traffic-generation team that will get qualified leads for you by clicking here.

Making the jump from traffic to sales…

One of the biggest blinders that hold people back in online marketing is the focus on traffic numbers alone.

Now obviously, websites need visitors.  The more visitors a website gets (or so we’re told) the more profitable it will be.  What many marketers soon find out, however, is that traffic numbers are not always related to sales numbers.

Visitors are great.  Your website needs to get people visiting it and engaging with the information you present.  It also needs to convert these visitors into paying customers.

But how do you do that?

Two Different Objectives

Part of the problem comes from the fact that sales and traffic generation have two different objectives.  Traffic generation (generally) focuses on getting the greatest number of people on a website as possible.  Sales, on the other hand, focuses on your specific target customer.

You can’t simply put a million people in front of your sales page and expect to rake in the cash.  It just doesn’t work that way.

The difference here is that one focuses on capturing anyone while the other focuses on a specific person.  Sales certainly doesn’t work if visitors aren’t targeted, so your advertising efforts absolutely must be.

Targeting Customers

Traffic generation is great for creating a long list of leads, qualified as best you can tell.  This group of people may contain a few buyers but you’ll need to weed out the mass of people who will never buy something from you.  This can be done through the material posted on your website.

Each article, video, or audio file you post should be targeted to the specific market you’re trying to sell to.  When visitors come across an article on weight loss, for example, only those people interested in losing weight will read it.  That would be a great place to promote a weight loss product.

A Leaky Funnel

The trick to combining traffic and sales is to weed out the people who aren’t customers and sell to those who will spend money.  This is done with what we call a “Sales Funnel”.  Picture the shape of a funnel.  It’s larger at one end than the other.

A sales funnel works by directing all of your traffic into the sales process.  With each progressive step, the audience gets smaller and smaller in number.  Eventually, you’re left with only those people who will be interested in your product.  These are the people to whom you present your sales copy, products, and other offers.

Building a Funnel

The basic blueprint for a sales funnel is pretty simple.  You start with a general audience and then begin to shave it down until you’re left with a small group of people who are more likely to spend money. In some cases this can be less than 10% of your overall traffic numbers.

You can tell who they are by their behavior—which they usually take after you ask them to do something and see how they respond.

A truly powerful sales funnel can make or break a product.  They take a lot of tweaking, testing, and continued improvement.  And, it can be so difficult to build an effective sales funnel that many companies will spend tens of thousands hiring someone to do it for them, and several times more buying traffic to test it.

Fortunately for you, there’s no need to spend that kind of money.  You can get insider access to the most effective sales funnels and best-selling products in the home business niche today simply by clicking here.

Is it worth your time?

“I constantly see people rise in life who are not the smartest, sometimes not even the most diligent, but they are learning machines. They go to bed every night a little wiser than they were when they got up and boy does that help, particularly when you have a long run ahead of you.” -Charlie Munger
It’s all about leverage.
I like this definition… use (something) to maximum advantage.
The one huge advantage you can have over anyone else is being a lot more discerning about which tasks/goals you choose to focus on.
Your personal and/or professional success 10 years from now, will be the result of how careful you are of what you give your attention to each day.
It can be really easy to get drawn into the insignificant daily things of life…responding to emails, scrolling through Facebook, watching the latest series on Netflix.
Continually be asking yourself, “Is what I’m doing right now a high leverage task? Is this going to move me forward and have ongoing pay-offs in my life?”
If not, then it’s not worth your time.
P.S. There may be a FREE live internet marketing event coming to your area SOON! Click here to check the upcoming schedule and register NOW to reserve your seats! HURRY! This is a time sensitive offer and space is limited! So go ahead and REGISTER today!

Fail-Safe tips for effective media buying…

Media Buys (buying packages of ad space) can be a great way to help grow your business.  Finding the right place to advertise will open up a large audience that might be receptive to your current marketing efforts.

There is, however, a right way and a wrong way to do it.  These six tips will put you on the right track to getting the greatest return on all your media buys.

#1: Budget It

Media buys can be a great addition to your marketing strategy, but they can also be a great way to empty your bank account.

To avoid spending too much money, it’s vitally important that you set a budget for media buying and stick to it.  Once you go over budget you’ll be cutting into your profits.  I suggest starting small, finding out what works, and then incrementally increasing your ad budget.

#2: Shop Around

It’s never a good idea to purchase the first thing you find.  When it comes to media buys, the cost of the buy isn’t always related to the quality of the audience.

While it might be tempting to spend a lot to advertise on a well-known website, you might be able to find cheaper options that are just as effective.

#3: Goals

It’s important to keep the goals of your campaign in mind when looking for media to buy.  Different websites will have different types of visitors.

If you’re focused on gathering leads, then one site might be a better option than another.  If sales are your goal, then you’ll need to find a website full of real customers.

#4: Test It

Every campaign is different.  The only way to really tell which media buy offered the best return is to constantly test different campaigns.  Instead of just running one campaign and hoping for the best, diversify your marketing efforts.

When the campaigns are over, you’ll be able to run a few numbers and find out which one brought you the highest return.

#5: Cost Per Lead

You need to have a method of determining the most valuable media buys, and focusing on your cost per lead is a great way to do this.  Traffic is always nice, but if it doesn’t convert into leads or sales then it’s only wasting your time and money.  The cost per lead can be determined by taking the price of the media buy and dividing it by the number of leads or sales.  Needless to say, anything with a negative ROI should probably be thrown out.

#6: Get Creative

At the end of the day, media buying is just advertising.  Once you’ve purchased it, you’ll need something eye catching, inventive, and enticing to use it for.

Make sure you leave room in your budget for creativity.  Hiring designers, writers, and even musicians can really boost the effectiveness of all your marketing.  Don’t fall into the trap of neglecting to budget for creative design.

The real secret to effective media buying can be found in planning and analysis.  It can be tempting to just jump right in and start buying anything you can find.  To get the most out of it, however, you need to know what you’re doing.  If all of this sounds just a bit too complicated you can get immediate access to my traffic-generation team that will get qualified leads for you here.

“In the zone”…

The saying “Time flies when you’re having fun” also applies when you’re so totally focused on something that nothing else interests you and making steady progress seems almost as important as breathing.
Athletes call it being “in the zone”, but it’s a term that can be used in the work world as well.
No matter what you do, you’ve probably experienced times when, you got so involved in your work that the next time you looked up, hours had went by.
You had lost all track of time. While this can have negative repercussions, such as forgetting to eat lunch, it’s typically a good thing because it shows your interest and devotion to your job.
Psychologist call this state of mind “flow”. It is a highly focused burst of concentration and high competence.
There is no doubt that flow, being on a roll, or being in the zone can all lead to high performance if you are flowing in the right direction. Flow can be an awesome tool if you can learn how to harness it.
These may require some effort to master, but will be worth it because each is valuable in and of itself. And when you combine them, their efforts will combine to almost inevitably produce flow.
1. Focus
Cut yourself off from distractions. Turn off the cell phone and close your door. Decide to concentrate only on the business at hand.
2. One task at a time
Do not multitask! Only focus on the one task you have chosen to do at that time.
3. Choose optimal challenges
An optimal challenge is a task where your skill level and the challenge are fairly well-matched. Too much of a challenge, and you will feel anxious and out of control and too little of a challenge will bore you.
4. Have well defined goals
Before you start, decide where you are going and how you will get there. All significant tasks have goals that need to be achieved. A clear goal will give you focus, help you to ignore the insignificant and leave no room for divided attention.
If you are new to this “flow” technique, I suggest you try it in short periods of time until you get the hang of it.
Happy “flowing”!
P.S. There may be a FREE live internet marketing event coming to your area SOON! Click here to check the upcoming schedule and register NOW to reserve your seats! HURRY! This is a time sensitive offer and space is limited! So go ahead and REGISTER today!

What media buys are and how they work…

“Media Buys” is a term you’ll often hear in marketing circles.  They are widely used, yet some people still don’t understand what they are.  To put it as simply as possible, a media buy is basically advertising space purchased on some sort of media, like a website ad or TV commercial.

There are a great range of options when it comes to media buys and each one has its benefits and drawbacks.  Some companies will spend millions of dollars every year and need to hire a dedicated media buyer to handle it all.  It’s actually quite easy to end up spending a significant amount of money, but you don’t need to break the bank if you know what you’re doing.

What media can you buy?

Advertising space can be purchased on every form of media imaginable.  Television commercials and radio spots have long been popular options.  Space can also be purchased in magazines, newspapers, or circulars as well.

With the rise of the internet, however, web-based media buying has become a huge industry.  Websites of every type in nearly every market will sell advertising space.  Think of every website you’ve ever seen with ad space on them! This can often be a low-cost option that will still reach a large audience.

How to Know What to Buy

The key to getting the best return on a media buy is to have an effective plan laid out before you spend any money.  Focus on developing a specific strategy.  You’ll want to know who your target audience is, how much you’re willing to spend, and what you want to get out of it.

One mistake many people make is buying a lot of ad space right off the bat, lured by the total number of views without regard for how relevant the ads will be to their audience.

Just as with anything in business, you need to have a plan to follow or you’ll get lost.  Media buys can either be a great investment or a total waste of money.  Having a focused plan is what makes the difference.

Where to Buy

The strategy you develop needs to be focused on a target customer or audience, because this will tell you where to buy your media space.  Consider your ideal customer.  Do a little research to determine what sort of media they consume on a regular basis and what will get them to engage with your marketing.

When it comes to websites, you’ll want to pay attention to the traffic stats for each site.  If the visitors fall into the same range of age, location, and financial ability as your target customer, then this is a great option.

Determining Value

It’s important to test a number of different media buying options to find the best one.  You can do this by assigning a value to each one after you’ve run some test campaigns.  Simply take the cost of the media buy and compare it to the traffic it generated.  Then, take that and compare it to the number of sales or leads generated from the campaign.

Media buys can be a wonderful way to increase the awareness of a product, promote a brand, or generate revenue through sales.  Once the media is bought, it is basically fully automated so it’s also one of the easiest marketing options around.

If you really want to supercharge the effectiveness of your media buys then you need to know the secret 4th ingredient of my master Sales Formula that can instantly double your income overnight. Check it out!

“Someday Syndrome”…

Do you suffer from “Someday Syndrome?”
I used too.
This awful mindset will allow you to believe that “someday” will actually come.
* “Someday I’ll spend more time with the kids.”
* “Someday we’ll start investing.”
* “Someday I’ll reach my fitness goals.”
Do you find yourself not doing the things you want to do and instead doing the things that you don’t want to do?
Even Paul in the Bible struggled with this…”I don’t really understand myself,” he wrote, “for I want to do what is right, but I don’t do it. Instead, I do what I hate.”
Does this sound familiar? If so, you have become an unwilling slave to behavioral triggers and these triggers are powerful. They can prevent us from following through our conscious desires. They can replace those conscious desires with unconscious behaviors. And these unconscious behaviors are often counterproductive and even damaging.
We know these as habits. Automatic behavior patterns that we cannot resist.
Someday Syndrome is the deadliest disease of all because it kills your dreams and aspirations.
I believe there are five tragic losses brought on by Someday Syndrome. Pursue your priorities now! Don’t put them off until someday. If you fail to act now, you will likely suffer these five losses…
1. Loss of Your Integrity
Integrity means staying true to your values and worldview. For example, if you value spending time with your family but you work 80 hours a week and are never home, you’re not behaving with integrity. This leads to tragic loss #2.
2. Loss of Your Self-Respect
When you behave with integrity, you win a private victory. You have proved to yourself that you can keep a promise. This will help to build self-respect. If you consistently break promises to yourself, you will slowly
erode away your self-respect.
3. Loss of Leadership
If you don’t respect yourself as a leader, you’ll have little influence in the lives of others. As they see your lack of integrity and self-respect, your position of leadership is weakened, eroded and destroyed.
4. Loss of Your Legacy
Legacy is more than money or property; it’s about the imprint you make on the world and the memories you create. The values you demonstrate to your children and grandchildren. People will remember you for what you do and for who you are. Are you building a legacy you can be proud of or one you will regret?
5. Loss of God’s Gifts
If God has given you a gift or a talent, how can you lose it? Simple, by not using it. If you put them off until you have the time, you may run out of time and never use them. You only get one life, don’t waste it and don’t waste the gifts and talents that God has given you.
These five losses are completely avoidable.  First, decide what your priorities really are. Next, understand why those are your priorities.
Having a powerful “why” will get you past the problem of figuring out how to accomplish your priorities. Then, come up with a plan on how to accomplish your priorities and give it a deadline.
Make your priorities your true priorities and don’t suffer the five tragic losses that come from Someday Syndrome.
P.S. There may be a FREE live internet marketing event coming to your area SOON! Click here to check the upcoming schedule and register NOW to reserve your seats! HURRY! This is a time sensitive offer and space is limited! So go ahead and REGISTER today!

Tap into popular blogs’ traffic flow…

Generating traffic is an important consideration for anyone that owns a website.  There are a few different ways to do this, but guest blogging is one of the best.

Writing a guest post for another website is a wonderful way to tap into an existing stream of visitors.  Since you can include a link to your own site, it’s also a great way to build up backlinks which improve your ranking in search engines.

Finding blogs to post on

If you’re interested in guest blogging, then you need to find blogs to post on.  The ideal blog is one which is relevant to your own site (but much bigger).

Many guest bloggers prefer to stay within their chosen niche.  If they run a blog about internet marketing, for example, they will want to post on other internet marketing blogs. Just make sure you’re not a direct competitor of theirs, but are offering a complementary topic or offer.

The best way to find these blogs is to simply use Google, type in your niche, and add the word “blog” to it.  This should bring up a list of relevant blogs.

The next step is to look through these and pick out the blogs that are high quality, active, and that update regularly.  You want to post on an active and popular blog so your post gets the most attention possible.

See if they allow guest posts

Now that you have a list of relevant and popular blogs, you’ll need to determine if they allow guest posting.

You can do this by reading through some of the articles posted on the site.  At the end of the article, you might find a short bio about the person who wrote it.

You should also find a link to their own website, if they’re not a regular writer for that blog and were posting as a guest. If you see this, you’ll know that blog allows guest posting and is more worthwhile to contact.

Reach out to see if they do

People are protective of their blogs.  Some blog owners will be very selective about the guest bloggers they accept.  They want to make sure the writers are reputable, knowledgeable, and safe for their own readers.

It’s always a good idea to contact the owner of the blog and let them know you’re interested.  Tell them a bit about yourself, your website, and what you would be writing about.  A good personal connection can go a long way.

Write an article, include a link

If you get accepted as a guest blogger, it’s time to write the article.  You can either write it yourself or hire a writer.  Most blog articles are about 500 words in length, so keep this in mind as you write.  It can also be a good idea to include subheadings to help separate information, and an image.

Just make sure it’s relevant to the topic and try to make it match the other articles on the blog.  Also, don’t forget to include a link back to your site, along with a short bio and call to action telling them to go to your website (if allowed).  That’s the whole point of this so never forget the link.

If contacting bloggers or writing regular posts sounds just a bit too complicated or time-consuming, here’s something else you may want to try. My “21 simple steps to making your first $1,200 online,“ even if you have no computer skills whatsoever may be perfect for you.

Take McDonald’s for example…

No matter what McDonald’s you walk into, the burger is going to taste and look exactly the same. The service is going to be fast and efficient. The prices are going to be cheap.
You know what you’re getting every time and the franchise owner can hire teenagers because McDonald’s has perfected a system that doesn’t require skilled labor or extensive training.
Most of the work is already done for the franchise owner – a popular product (the food), the marketing (branding, national advertising, etc), and systems to run it all smoothly.

Now, I have discovered an Online Business Model that runs like McDonald’s.

Unlike other systems I tried, this one actually WORKS.

It’s called…My Online Sales Machine.

And then if you want to purchase the online book for $9.95, great!
And if you don’t then no worries!
As always, I wish for you the very best!
P.S. There may be a FREE live internet marketing event coming to your area SOON! Click here to check the upcoming schedule and register NOW to reserve your seats! HURRY! This is a time sensitive offer and space is limited! So go ahead and REGISTER today!