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How to create winning headlines…

If you want to get people reading your articles and emails, the first thing you need to do is come up with a good attention-grabbing headline.  It should pop right out at them, make them think, and get them to click through to read the rest.

There is a bit of an art to this and perfecting it will supercharge your marketing efforts. Here are some tips…

The Boring Headline 

Most headlines are boring.  People simply don’t focus enough creative energy on their headlines and this is a huge problem.  While a headline may seem trivial, it’s as important as the title to a movie or book.  Without an interesting headline, no one is going to want to read the rest of the information.

While “How to” and “What to Avoid When” are popular types of headlines, they really do very little to stand out from the crowd.  The worst type of headline is obscure and doesn’t tell the reader anything about what they’ll find within.  One-word titles are also another common offender.

Pro Tip: Try googling “article title generator” and you’ll find a few useful tools for creating headlines and article titles that grab people’s attention.

The Art of the Interesting Headline

 If you want your article or email to really grab someone’s attention, then it needs to be a little different.  With enough practice, you can learn to create headlines that are so magnetically attractive people won’t be able to ignore them.

One of the most useful techniques is creating controversy.  As humans, we have an inherent need to read about, understand, and sometimes participate in controversy.  Think about any controversial news story.  You’d be hard pressed to find someone that didn’t have an opinion on it.  You can harness this power for your own marketing.

Scams, Lies, and Traffic 

You can easily create a bit of controversy by titling your articles and emails correctly.  The content found within can be rather straight forward because the headline will do most of the work.  If, for example, you’re going to write an article which details 3 great suggestions for blog posts, don’t title it “Three Great Blog Ideas”.

Try something a little more exciting.  “Content Marketing is a Scam” can be a great idea.  The article itself will go on to explain how most people handle content marketing incorrectly but the title makes people want to click.

“The Myth of Blog Traffic” could also be a good example.  The article would be exactly the same, simply detailing a few suggestions for blog posts, but the title is much more alluring.

Putting it to Use 

It might take a bit of time for you to really get the hang of creating titles like these.  Professional writers spend years developing the skills needed to get people to click trough and read an article.

Practice makes perfect, however, and when you begin incorporating this strategy into your content marketing, you’ll begin to see a change right away.  Click here to get all of this done for you today!

Expanding your content presence…

Content marketing is becoming more important than ever.  The absolute best way to create a popular website and build a list of loyal readers is to deliver high quality, informative, and entertaining content.  This may sound easy but after a few months you begin to run out of ideas.

Since you don’t want to keep posting the same thing over and over again, you’ll need a strategy for creating engaging new content.  The following is a simple technique that will allow you to take one piece of content and turn it into a variety of different things.

Where to start

You should start with the most popular content that you already have.  What’s been liked, commented on, and shared the most? It could be a video, podcast, article, or email so long as it was well received and pulled in a lot of traffic.  Longer content works better than shorter pieces but any size will do.

Take this material and extract the main information.  You’ll want to have the general idea or topic of the content as well as the main points it touches on.  Take this and turn it into a rough outline that can be used again.

Books and Reports

The easiest thing to do is hire a writer.  Give them the outline you created from the popular content and tell them you want a short book or a report based around that information.  This can be written rather quickly and can be a great resource.  You can send it out for free to your list, use it to get new subscribers or even sell it on Kindle.

Videos

Videos are popular and high value pieces of content.  They can easily be created from the outline you made previously.  There are a few options but one of the easiest is to simply make a slide show based on the information.  With a little music and the right branding, a video like this can help drive traffic to your site and increase your presence on places like YouTube.

Serialized Articles

You may find that one of your most popular pieces of content is also one of the longest pieces you have.  These are great candidates for serialized articles.  Rather than simply writing one post, you can write a few and release them over a period of time.

This is a great option for newsletters but can also work well for blogs.  Since people will need to come back to read the new articles, you’ll have returning visitors.

It can be tough to come up with a constant stream of content.  High quality material is, however, more important than ever so implementing a strategy that helps you expand your content can be a great idea.

You probably already have a few great options and a little time or money is all that’s needed to turn them into something else.  Rather than driving yourself crazy trying to do all of this yourself, get it done for you here!

Million-Dollar marketing on a budget…

Businesses thrive on marketing regardless of their size.  The more money you can dedicate to your marketing efforts, the more customers you’ll be able to reach.  While huge companies may have million-dollar marketing budgets, you can still follow their lead without spending quite as much.

Every major marketing campaign has a few important elements.  Large companies may spend a lot to incorporate them into their marketing, but you can do the same thing with a much smaller budget.

The reason for this is that the power of these elements aren’t tied to the amount spent on them.  The following are a few of the most useful.

Branding

 Every major business spends a significant amount of money on their branding.  The brand is what builds equity, it’s what people associate with the promises made in the marketing.  Apple, Microsoft, and Verizon are all easily recognizable brands that play a major part in the company’s marketing.

Your business may be no bigger than a simple website, but that doesn’t mean it shouldn’t have a brand.  A good brand helps people identify with your business and what it does.  The more recognizable your brand is, the easier your marketing becomes.  Pick something catchy and relevant, create a logo, and include it in all your marketing material.

Packaging

 Everyone knows you’ve bought something from Tiffany’s, because it comes in a distinctive blue box.  Apple products come in futuristic white boxes.  Verizon products tend to come in black packages.  Every company has a distinctive look to their packaging and this generally carries over to their retail locations as well as promotional materials.

You’ll get more out of your marketing efforts if you keep a cohesive and consistent design for everything you do.  Your website should match your book covers, which should match the banner ads, which should also match your business cards.  When everything has a distinctive look, people will have no trouble recognizing you.

Personalization

 Plenty of major businesses have relied on a mascot or spokesperson of some sort.  Geico has their gecko, McDonald’s has Ronald, and MetLife has Snoopy.  This works because it helps personalize an otherwise complex and abstract corporation.  People won’t typically identify with an insurance company but they respond well to a computer-animated lizard.

The cheapest way to do this is to become your own spokesperson.  Make sure people identify you with your brand and business.  When you show up in a video or on a podcast, they will instantly know who you are, what you do, and what you stand for.  This is one of the main goals of marketing, so you can see how valuable it can be.

None of this takes very much money.  It will, of course, require a small investment in research and design, but the return is incalculable and will continue to pay off for years to come.  If you really want to market like a pro then you’ll want access to my professional marketing team that will have you earning thousands of dollars.  Find out more by clicking here now!

Anatomy of a good advertisement…

Advertising is a major part of marketing.  As far as some people are concerned, it’s the only thing marketing really does.  While we know this isn’t exactly true, learning how to create a good advertisement will help you get the most out of your investments.

Most of the advertising you’ll do will be paid graphical ads which appear on other websites.  You may also do some sort of Google Pay-Per-Click, but the concepts are basically the same.  The goal is to grab people’s attention and get them to click your link.  This article will help you do exactly that.

Short and Sweet

 People are exposed to such an excessive amount of advertising these days that you don’t get much of their attention.  You may get a second, at most, before someone has decided to engage with or ignore your advertising.  This means the impact your ad makes needs to happen right away.

Simpler and shorter is better.  If it can be done in only a few words, that’s the best way to go.  Remember that your ad won’t be very big. It won’t be able to do much, because you want to keep your costs down.  Something short, direct, and engaging is what you’ll need.

Engage

 The biggest problem with a lot of advertising is that it tries to sell to customers.  While this might be the point of the ad itself, it would be far more successful if it could engage the customers somehow—just enough to click on the ad.  You want to make them think, to make them stop and consider your ad or click through to find more information.

The key to engaging your viewers is to understand them.  What are their hot-button topics?  What can you hit on to really get them going?  Consider being a little controversial.  Avoid the most obvious route and choose a message that will really force them to click.

Asking for their opinions can help.  Running a contest that requires player participation is great.  At the very least, use a message that might make them a little upset so they’ll be more inclined to click through and see what you’re talking about.

Tracking

 Tracking may not seem like a major part of a good advertisement, but that’s just because customers will never see it.  From the business side of things, however, tracking is one of the most important elements in any advertisement.  Tracking is important because you’ll never truly know how successful an ad is unless you have a way to track its effectiveness.

There are a number of great tracking programs you can use and many of them are free.  You’ll be able to see exactly how many times the ad was displayed, how many times it was clicked, and even things such as where the visitors went or how long they stayed.  This is invaluable information which lets you perfect your advertising in the future.

Creating great advertisements is hard when you’re doing everything yourself.  What you need is a team of experienced and dedicated professionals that can do all of the work for you.  Get instant access to my six figure sales systems by clicking here.

How to integrate social media into your business…

Social media has exploded in popularity, so it shouldn’t be surprising that many marketers are advocating its use.  There are hundreds of millions of users across multiple social media platforms, and they interact with each other on a daily basis.

The benefits this has to a marketer are clear. The problem is you need to integrate it correctly.

A lot of marketers fail in this pivotal second piece of the puzzle.  They may have some sort of social media presence but all of their efforts are disjointed.  You’ll need to create an interconnected web of social media accounts that all link back to your main site if you want to get the most out of it.

It all starts with content

 Without a collection of strong content on your main site, you won’t have much to share on Twitter or Facebook.  Your main focus should always be on your own website and your goal should be to populate it with plenty of good content.

Once a site has been up and running for a while, it’s a good candidate for social media integration.  Whenever you post something new, it should get a mention in your social media accounts.  This will help maximize the traffic generation offered by every piece of content you post.

Sharing

One of the best ways to do this is to share new content on sites like Facebook.  Since you can do this with only a few mouse clicks, it really is one of the easiest ways to extend the usefulness of your content.  It can also be a good way to subtly alert your followers to the presence of new content, which will increase the initial traffic it receives.

Quick Updates

 Sites like Twitter are wonderful for sending out quick updates about what’s happening on your own site.  You should plan to produce a few major, feature type pieces at least once every month.

Twitter can be used to build excitement for this type of content before it gets posted.  You can also continue to drive traffic to it after posting by mentioning how popular it is or how busy the discussion threads are.

Tumbling Around

 Tumblr is a social media platform that marketers rarely talk about.  It is actually one of the most popular sites on the web, and is a prime location for finding a younger demographic.  The beautiful part about Tumblr is that you can include links back to your site in either text or image posts.  Other people can then share or “reblog” what you post, potentially reaching a huge audience.

The real key to social media rests in the integration.  It really should be integrated as a part of what you do on your website, and not handled as something else entirely.

You’ll get the most out of social media by creating a website which all leads back to your main site and the offers that can be found there.  Or, if you want to have all of this done for you, click here and discover how!

Be happy now…

The Art of Happiness: Be Happy Now
by Beth Banning and Neil Gibson
End your “pursuit of happiness” by discovering the art of “having happiness now”. Has it ever occurred to you that relationships are free, but happiness is sold separately?
Learn why authentic happiness is a choice you can start making today, and discover how to start finding the happiness you’re looking for with just one step.
Would you like to be 100% happier than you are now? How about 1,000% happier? What stands between you and having greater happiness now? Read on to see how you can discover the happiness you’re looking for in your life. It’s just one step away.
Have you ever noticed how often people rely on others in their pursuit of happiness? How they expect someone else to make them happy?
You might hear people say things like: “If only he would be nicer.” “Didn’t she know that would hurt my feelings?” “I would be happy if only he would talk to me more.”
When people have this idea in their head, they can spend a lot of time figuring out how to fix or change other people.
What’s the trouble if you try this strategy? Not only do the other people feel irritated, they often get defensive at your attempt to “fix” them. And it leaves you powerless. If they don’t change, you can’t be happy.
But even more important is that, since what you focus your attention on grows, focusing on what you don’t like will cause it to become what you notice most in your life.
Say, for example, when your significant other comes home, they often leave a trail with their clothes, bags, books, whatever, strewn throughout the house. It drives you nuts! Every time you look at the stuff they leave behind them, you feel irritated. This has gone on for so long that now you notice every little piece of debris everywhere you look. All the time.
And what you focus your attention on.
Perhaps you might say something, “Can’t you pick up after yourself? You are such a slob.” It’s probably not the first time you’ve talked about the clothes on the floor. And probably not much has changed since that first time. So, what happens next?
The person leaving the clothes around probably gets annoyed at being told what to do. You lose hope that things will ever change. And you focus more and more on what you don’t enjoy about your partner.
Remember, what you focus your attention on grows!
So, here is the step that will move you closer to being happier than ever before: Develop your ability to focus your attention on what you enjoy. Maybe this sounds too simple. But ask yourself, “What would my day be like if I started and ended it by simply noticing or remembering everything that I enjoy in my life?”
Remember, what you focus your attention on grows. Focus on what you enjoy-it’s quite simply the fastest, easiest step you can take to start finding happiness in every moment.
Try this: Pretend that you have an emotional bank account. Every one of your thoughts makes a deposit. It means that if you’re constantly depositing painful memories in your emotional bank account, they will grow and grow.
They’ll even start multiplying if you’re using the law of compound interest. What’s this? It’s the effect of having thoughts like, “What a slob!” with more thoughts like, “She doesn’t care about me.” or “He’s the most selfish person I’ve ever met.”
Now, do you feel happy?
Now, imagine that each day, you look for things that you enjoy, and you are thankful for them.
Your significant other comes into the house and smiles. Is that something to be thankful for? They ask you if you would like a cup of tea. Is that something to be thankful for? You see them put something away, without being asked. Is that something to be thankful for?
Imagine depositing these memories in your emotional bank account, day after day. And compound them with as many other thankful, grateful thoughts as you can, so they grow and grow.
“It’s lovely when he brings me tea. He’s so considerate sometimes.” “I’m so glad we like doing things together.” “We just have so much in common; she is so much fun to be with.”
How do you feel now?
Happy or sad, good or bad, pleasure or pain-authentic happiness is up to you. Focus on what you enjoy. Enjoy being thankful. It’s something anyone can do, even you.
What you focus your attention on will grow. You do have an emotional bank account, so start saving your happiness up today. With a bank-full of gratitude, you’ll master the art of “achieving happiness”.
P.S. There may be a FREE live internet marketing event coming to your area SOON! Click here to check the upcoming schedule and register NOW to reserve your seats! HURRY! This is a time sensitive offer and space is limited! So go ahead and REGISTER today!

How to find profitable products…

Making a lot of money on the internet used to be a pipe dream.  Many people wished it was possible but the systems simply weren’t in place to make it a reality.  Things have changed quite a bit over the past few years and many marketers have started earning a consistently high income every month.

Even though we hear stories of people making it big online, many are still skeptical.  With the great assortment of different ways to make money on the web, it can be hard to find one that works.  The best place to start is also the most traditional method.

If you can find great products then you’ll have an easier time selling them.  This article will help you find the most profitable products around.

Look to yourself

 The easiest way to find products people want to purchase is to look to yourself.  We all have hobbies and interests that we spend money on.  We also have a few different products that we need to live and these can range from small things like a toothbrush to big things like a refrigerator.

If you’re willing to spend money on something, the chances are good that someone else will too.  Some hobbies are really popular and can end up being quite expensive.  What makes this such a great option is that you’ll be promoting something you know very well.

Hire someone

 It’s becoming increasingly easier to simply hire someone to make products for you.  Books, videos, websites, programs, games, and more can all be outsourced to someone else.

This may require a bit of a financial investment but it’s important to remember that it is an investment.  You’ll be making money with this product so the more you invest in it the more you’ll earn later on.

Established products

 Promoting established products is one of the easiest and most profitable routes to take.  These products have been around for a while, they were created by a reputable and recognizable company.  Since they already have a good reputation, the hardest part about marketing is already done for you.

There are countless different products you can promote.  With the right strategy and enough action, you can end up making quite a significant income by promoting other people’s products.  Finding the right established products can be a bit of an art form itself.

You’ll want to find a good balance between a product being well known and one that is over saturated.  You also need to uncover products with a good price point, one that isn’t too high but not too low either.  Most importantly, you need to be sure there is a system set up which allows you to get paid for the work you’ve done.

This can be both frustrating and time-consuming.  If you want to get started right away, then you can avoid the research phase and get instant access to the web’s greatest Done-For-You product fulfillment, payment processing, and customer service by clicking here.

Incentivizing yourself to higher productivity…

Incentivization is a buzzword in business circles for good reasons. Researchers have known for years that most employees aren’t fully engaged in their jobs.
Even the best of us sometimes see our job as little more than a guaranteed paycheck, a means to an end of a comfortable lifestyle or, in more troubled times, financial survival.
Workplace motivation comes in two different flavors: extrinsic and intrinsic.
Extrinsic motivators are perks like parking spots, corner offices cubicle doors, bonuses, raises and promotions.
Intrinsic motivators are pride for a job-well-done, happiness from positive feedback, ambition and a drive to be the best.
But sometimes the best motivation comes from your own selfish impulses. If you promise yourself a walk around the building for finishing a report, then you have more of a compelling reason for getting it done.
If you are having a hard time overcoming your motivational deficit disorder, or you just can’t seem to get the traction you need to excel, consider these ways to convince yourself to incentivize yourself towards higher productivity…
1. Gamify your work…gamification involves rewarding yourself for doing the hard things. One way is to give yourself points for the important tasks, which you can then trade in for a mani-pedi, your fav craft beer or a round of golf.
Or, you can simply do as suggested above, promise yourself a one-time treat for completing a task.
2. Adopt a mantra…pick a favorite saying to help keep you going and say it when you are feeling down. Walt Disney’s was “Keep moving forward”. Dory’s in “Finding Nemo” was “Just keep swimming”. Or maybe “If it’s to be, it’s up to me.” Or your favorite scripture in the Bible. The important thing is to find what works for you.
3. One step at a time…when you are feeling overwhelmed and have no idea how to get going much less at a high-level…just pick a place and start. Do an easy task first and hopefully this will get the ball rolling.
4. Make yourself happy…buy yourself flowers, take a walk, listen to your fav music. Smile. Treat yourself to a specialty coffee or an ice cream. Find ways to boost your mood and cheer your own self up.
We all get sick of work and have bad days. The important thing is to not let the momentary moods slow you down. If you can’t engage, give yourself a reason to engage.
P.S. There may be a FREE live internet marketing event coming to your area SOON! Click here to check the upcoming schedule and register NOW to reserve your seats! HURRY! This is a time sensitive offer and space is limited! So go ahead and REGISTER today!

Learning to earn…

Everyone wants to make money online.  They dream of sitting at home and raking in the millions.  While it’s not quite that easy because it does take a lot of work, you actually can sit at home and create a truly profitable business.  The key is to find the right educational resources that will point you towards your dreams.

The biggest obstacle with this, however, is the sheer amount of information on the web.  The internet was created to share information, so it should come as no surprise that there are mountains of text to sift through.  Some information is simply better than others while a small percentage is absolute garbage.

Knowing who to listen to and who to ignore is the key:

Good: Books

Books are always a great place to start learning something new.  Sometimes you may have no idea where to start.  You know you want to make money online but you just don’t know what to start learning about first.  Books are great because you can flip through a few of them and get a better understanding of the subject without having to scavenge for information piecemeal.

After a bit of research, you’ll know exactly what books to track down and what subjects to focus on.  Once you pay for a book, it’s yours forever so they can also be great investments.  With the rise of e-readers, books are now cheaper and more portable than ever.

Better: Videos

Books are good, but some people are visual learners.  They need videos and demonstrations to really be able to wrap their minds around something.  Fortunately, there are tons of videos on the web that cover nearly every subject imaginable.  Some videos are made by professionals while others are created by amateurs.

There is a big difference in quality between these two different types of videos.  Professionals will be able to describe the intricacies of a subject while amateurs can only give a basic overview.  Keep in mind, as well, that many videos only show one person’s way of doing things.  They might not teach you a different method.

Best: Mentors

Mentors are, without a doubt, the absolute best way to learn something.  When you have a mentor you actually have a dedicated, professional teacher who can take you through every step of a process at a speed that works for you.  Since most mentors have years of experience in a certain subject, they are a treasure trove of information.

The biggest problem people run into, however, is that effective mentoring can often be rather expensive.  These are experienced professionals who can make plenty of money without needing to teach anything.  They become mentors because they want to help others, not because they need to.

A good mentor can help you get an online business up and running faster and more successfully than any other option.  If you’re worried about finding a good mentor or being able to pay them well, then you really need to look into my personal 1-on-1 coaching with one of my Top-Tier Coaches. All of my coaches are 6-figure earners and bona-fide online marketing experts—check it out!

One simple rule for investing success…

I have always thought that the key to getting ahead was being busy and working hard. But I have finally come to the realization that hard work does not always equal success.
If hard work and intellect only get you so far, then what will make you a successful investor? The answer is: temperament.
Warren Buffet said there is a correlation between approach, temperament and success. Money can be made in the stock market if an investor:
1. Is not tempted to invest everyday…great investors pick their spots and don’t invest every day the stock market is open. The key is to invest only when the odds of success are greatly in your favor.
2. Has an even temperament…don’t get overly excited when markets go your way, and don’t be depressed when they go against you. Once you do your research  and make a purchase based on your analysis, let the facts prove you right, not the daily gyrations of the stock market.
3. Is disciplined…stick to an approach that is based on sound logic and has withstood the test of time. Ben Graham said that every investor “should be able to justify every purchase he makes and each price he pays by impersonal, objective reasoning that satisfies him that he is getting more than his money’s worth for his purchase.”
I would say that these three things are worth noting if you are an investor since Warren Buffet is currently worth $44 billion.
P.S. There may be a FREE live internet marketing event coming to your area SOON! Click here to check the upcoming schedule and register NOW to reserve your seats! HURRY! This is a time sensitive offer and space is limited! So go ahead and REGISTER today!