We are in a social media age, everyone is connected in one way or another to a social media channel. Whether it is You Tube, Facebook, Twitter, Snapchat, Instagram… Even Grandparents are jumping on the social media train just to stay up to date with what is going on in the lives of their grandchildren these days. It is almost unavoidable. It’s just where people are at. I mean look around you, no matter where you go, people are on a device of some kind. I read an article awhile back in Forbes Magazine that sums this up perfectly…(this is me paraphrasing) Video appeals to both sight and sound in a quick burst of stimulation, it captures the attention of the viewer immediately and makes a lasting impression. The message is concise and easy to understand, reaching people of all demographics. Ultimately, therein lies the power of video…the ability to effectively share beliefs and impact audiences worldwide from the comfort of their homes or anywhere 24/7/365. So I encourage you to use video to either get your message across or market your products. Their is an audience just waiting out there to benefit or purchase!